6 Proven Ways to Drive Traffic to Your Website

 

If you are running an online business, your primary goal would of course be attracting more visitors to your website to increase your business. The more visitors are redirected to your website, the more it increases the possibility of translation to business customers. In short, you need to toil hard to drive more traffic to your website for better conversion prospects.

There are a number of ways to drive more traffic but wasting your time on hit and trial methods is tedious. Here are 6 proven ways that will surely drive more traffic to your website –

Target topics

Without a doubt, search engine optimization (SEO) is one of the best ways to achieve consistent, long-term results. For as long as you rank highly in Google, you’ll be able to generate passive organic traffic to your site.

To do this, you need to write about the topics people are searching for the most. In other words: topics with search traffic potential.

Write guest posts

Guest blogging is a tactic where you write for other blogs. In return, the editor/site owner will usually allow you to link back to your site.

The benefits include:

• More referral traffic;
• More backlinks (which correlate with rankings);
• Increased brand awareness

The biggest challenge with guest blogging is finding blogs that are willing to accept your guest posts.

• To circumvent this issue, most SEOs use Google search operators to find sites with “write for us” or “become a contributor” pages.

Promote content in relevant online communities

Relevant online communities are places where your target audience hangs out on the Web.

You can find these communities everywhere:

• Facebook groups;
• Reddit;
• Slack;
• Forums.

Answer questions on Quora

Quora is a Q&A site where anyone can ask questions or answer them.

That means you can respond to existing questions in your niche, establish your authority, and generate some traffic for your website along the way.

Collaborate with other brands 

For most businesses, there are plenty of non-competing brands with the same or similar target audience.

So why not work together to cross-promote to each other's audiences?

, look for opportunities to partner with brands that solve different problems for a similar audience.

That way, you can gain access to an entirely new user base.

Rank videos on YouTube

Google search can be quite competitive when it comes to specific key phrases. But in YouTube SEO, everyone has an equal opportunity to entertain, engage, and rank.

How?

While keywords and search intent are important, the key component to YouTube SEO is high engagement.

I’m talking about metrics such as likes/dislikes, clickthrough rate (CTR), average watch time, etc.

YouTube wants viewers to stay on its platform for as long as possible. That helps them make more ad dollars.

And to reward you, they’ll give you visibility.

Here’s a simplified process for making videos that rank:

1. Do keyword research. If you don’t target topics with search volume, then you won’t get search traffic. To get these numbers, you can use our YouTube Keyword Tool (part of Keywords Explorer), or pair YouTube Suggest with Google Trends to estimate popularity.

2. Identify search intent. Search intent is the reason why someone searches for a query. To figure out search intent, enter your target keyword into YouTube, and see what the top 3–5 results are talking about.